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Painter AR

A digital platform that connects buyers and artists so that the buyer can rent various paintings according to their needs and personal taste.
Project
Self-initiated
My Role 
Product Designer
AR Designer
Timeline
2 weeks 
Tools Used
Figma, Substance Painter, Maya, Unity 3D, Illustrator

Overview

Background

Due to COVID-19, many exhibitions have been cancelled, and artists have lost opportunities where they can present their work to the public. Naturally, buyers are having a hard time finding an opportunity where they could actually see the work and own them. 

Design Process

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Initial Thinking

Target Users

  • Artists who want to make a profit with their artworks.
  • Buyers who are hoping to rent artwork.

Research Methods

  • Existing system
  • Quantitative research (survey)
  • Qualitative research (in-person interviews)

User Research

Research Insights

Pain Points - Artists

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“I hope to expose my work to the public but hosting an art exhibition costs too much money.”
“I would love to build relationships and network, but it’s difficult to know buyers’ past experiences, such as renting experience or art style preference.”
“I’m willing to rent my works for publicity, but it’s difficult to take care from management to delivery individually.”
 

Pain Points - Buyers

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“I don’t have much knowledge of the art. It’s intimidating to visit galleries without knowing what style of art I like” 
“I’m having trouble identifying the reasonable market price and availability. It would be great if I could see a quick comparison”
“I want to use paintings for my interior, but it’s hard to know if paintings would fit my space before purchasing.”
 

Challenge

Problem Statement

How might we identify the needs of artists and buyers and establish an effective system that can promote active artistic communication?

Persona - Artist

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"

Aspiration

I want to spread my work. I hope to rent my work to people who understand my inspiration and the meaning of the artwork.

"

Frustration
When the work is not picked up on the desired date
When the work is misinterpreted
When the culture is not understood

Amelia

Painter

Graduate student, Chicago​

Interest

Rental Experience: 10~20

Interested Theme: Asian culture, landscape

Persona - Buyer

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"

Aspiration

I would like to rent a visually appealing painting that fits various seasonal moods so I can change the atmosphere of the office.

"

Frustration

I don't want to rent it at too high a price.
I don't want to rent for more than three to four months.

James

Potential Buyer

Hiring Manager, NY

Interest

Rental Experience: 1~5

Interested Theme: Flower, Landscape

Prototyping and Testing

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User Testing Insights

01
Home screen vs Discover screen
Users were confused to find a difference between the “home screen” and the “discover screen”.
02
More detailed profile page for artists
Artists wanted to include more details on the “artist page”, such as adding exhibitions, press, and interviews.
03
Clear visual decisions in displaying information
Use various shapes to differentiate between artists and paintings.

Design Concept

Visual Identity

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UI Illustration

 

Final Design

Get personalized recommendation

  • Artist can just create an account without taking the quiz

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Log In

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First Quiz

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Second Quiz

Discover various works
and check availability

  • Learn about trending artworks and artists

  • Submit a quotation for the style that you want and consult with an expert.

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Home

Finding the right work that suits your space using AR

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Painting Detail

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AR Tutorial Screen

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AR

AR Design Process

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  • Created a model in Maya and added textures using Substance Painter. Imported a .fbx model into the Unity Scene, and built it in IOS for testing.

Discover and learn more about artists

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Discover

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Artist Profile

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Message

Reflection

Takeaways

Knowledge of C# and Unity 3D were required to deal with building augmented reality. The process of converging product design and AR technology together was challenging.

If I had more time, I would think about how the app can develop a system by collecting data. How can the business model raise profit? How much transaction fee would be the right amount?