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Painter AR

A digital platform that connects buyers and artists so that the buyer can rent various paintings according to their needs and personal taste.
Project
Self-initiated
My Role 
Product Designer
AR Designer
Timeline
2 weeks 
Tools Used
Figma, Substance Painter, Maya, Unity 3D, Illustrator

Overview

Background

Due to COVID-19, many exhibitions have been cancelled, and artists have lost opportunities where they can present their work to the public. Naturally, buyers are having a hard time finding an opportunity where they could actually see the work and own them. 

Design Process

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Initial Thinking

Target Users

  • Artists who want to make a profit with their artworks.
  • Buyers who are hoping to rent artwork.

Research Methods

  • Existing system
  • Quantitative research (survey)
  • Qualitative research (in-person interviews)

User Research

Research Insights

Artist's Goals

01

I want to make sure that my work is safely managed and delivered.

02

I hope to expose my work to the public but hosting an art exhibition costs too much money.

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03

I want to communicate with potential buyers.

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Buyer's Goals

01

I want to use an artwork for my interior, but it’s difficult to find paintings that would work well in my space.

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02

I’m having trouble identifying a reasonable market price. Purchasing a painting on my own is too expensive.

03

It’s difficult to know whether the paintings posted on SNS or websites are available for rent.

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Challenge

Problem Statement

How can we identify the needs of artists and buyers and establish an effective system that can promote active artistic communication?

Persona - Artist

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"

Aspiration

I want to spread my work. I hope to rent my work to people who understand my inspiration and the meaning of the artwork.

"

Frustration
When the work is not picked up on the desired date
When the work is misinterpreted
When the culture is not understood

Amelia

Painter

Graduate student, Chicago​

Interest

Rental Experience: 10~20

Interested Theme: Asian culture, landscape

Persona - Buyer

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"

Aspiration

I would like to rent a visually appealing painting that fits various seasonal moods so I can change the atmosphere of the office.

"

Frustration

I don't want to rent it at too high a price.
I don't want to rent for more than three to four months.

James

Potential Buyer

Hiring Manager, NY

Interest

Rental Experience: 1~5

Interested Theme: Flower, Landscape

Prototyping and Testing

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User Testing Insights

  • Users were confused to find a difference between the “home screen” and the “discover screen”.
  • Artists wanted to include more details on the “artist page”, such as adding exhibitions, press, and interviews.
  • Use different shapes to differentiate between artists and paintings.

Design Concept

Visual Identity

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UI Illustration

 

Final Design

Get personalized recommendation

  • Artist can just create an account without taking the quiz

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Log In

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First Quiz

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Second Quiz

Discover various works
and check availability

  • Learn about trending artworks and artists

  • Submit a quotation for the style that you want and consult with an expert.

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Home

Finding the right work that suits your space using AR

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Painting Detail

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AR Tutorial Screen

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AR

AR Design Process

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  • Created a model in Maya and added textures using Substance Painter. Imported a .fbx model into the Unity Scene, and built it in IOS for testing.

Discover and learn more about artists

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Discover

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Artist Profile

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Message

Reflection

Takeaways

Knowledge of C# and Unity 3D were required to deal with building augmented reality. The process of converging product design and AR technology together was challenging.

If I had more time, I would think about how the app can develop a system by collecting data. How can the business model raise profit? How much transaction fee would be the right amount?