A digital platform that connects buyers and artists so that the buyer can rent various paintings according to their needs and personal taste.
Figma, Substance Painter, Maya, Unity 3D, Illustrator
Due to COVID-19, many exhibitions have been cancelled, and artists have lost opportunities where they can present their work to the public. Naturally, buyers are having a hard time finding an opportunity where they could actually see the work and own them.
Artists who want to make a profit with their artworks.
Buyers who are hoping to rent artwork.
Quantitative research (survey)
Qualitative research (in-person interviews)
Pain Points - Artists
“I hope to expose my work to the public but hosting an art exhibition costs too much money.”
“I would love to build relationships and network, but it’s difficult to know buyers’ past experiences, such as renting experience or art style preference.”
“I’m willing to rent my works for publicity, but it’s difficult to take care from management to delivery individually.”
Pain Points - Buyers
“I don’t have much knowledge of the art. It’s intimidating to visit galleries without knowing what style of art I like”
“I’m having trouble identifying the reasonable market price and availability. It would be great if I could see a quick comparison”
“I want to use paintings for my interior, but it’s hard to know if paintings would fit my space before purchasing.”
How might we identify the needs of artists and buyers and establish an effective system that can promote active artistic communication?
Persona - Artist
I want to spread my work. I hope to rent my work to people who understand my inspiration and the meaning of the artwork.
When the work is not picked up on the desired date
When the work is misinterpreted
When the culture is not understood
Graduate student, Chicago
Rental Experience: 10~20
Interested Theme: Asian culture, landscape
Persona - Buyer
I would like to rent a visually appealing painting that fits various seasonal moods so I can change the atmosphere of the office.
I don't want to rent it at too high a price.
I don't want to rent for more than three to four months.
Hiring Manager, NY
Rental Experience: 1~5
Interested Theme: Flower, Landscape
Prototyping and Testing
User Testing Insights
Home screen vs Discover screen
Users were confused to find a difference between the “home screen” and the “discover screen”.
More detailed profile page for artists
Artists wanted to include more details on the “artist page”, such as adding exhibitions, press, and interviews.
Clear visual decisions in displaying information
Use various shapes to differentiate between artists and paintings.
Get personalized recommendation
Artist can just create an account without taking the quiz
Discover various works
and check availability
Learn about trending artworks and artists
Submit a quotation for the style that you want and consult with an expert.
Finding the right work that suits your space using AR
AR Tutorial Screen
AR Design Process
Created a model in Maya and added textures using Substance Painter. Imported a .fbx model into the Unity Scene, and built it in IOS for testing.
Discover and learn more about artists