User Research

Background Research  

Research Goals

• Identify existing online and on-site platforms related to community building

• Discover how the new students are connecting with experienced students.

• Examine how the students developed their mentor-mentee relationship.

• Analyze how the students are utilizing the current system.

• Identify the strengths/potential of the current system.

Research 1 - Existing School Systems

Student orientations

An event where many different students can meet face-to-face and build a meaningful relationship.
 
Due to the busy schedule of students, the attendance rate is low. It is hard to develop it into a productive mentor-mentee relationship.

Too many events exist on various platforms, which makes it hard to find information efficiently. Many students are overwhelmed by too much information.

Organization Fair, Group Fair

Through a paid opportunity, the experienced students can directly meet with the freshmen and actively provide help to them.

It is a one-off, short-term opportunity, and it is hard to maintain a lasting, long-term relationship.

Student-driven events

organization Good for meeting other students who are interested in the same field.
 
It is hard to develop a mutually beneficial relationship since the number of weekly meetings within each club is different.

SAIC Engage

A site where you can get information about school events/clubs While the students can obtain information, there are no features that allow them to communicate with each other.

While they host various events such as a group fair to provide an ‘opportunity’ for communication, they do not function as a ‘platform’ for communication itself.

Social Media (Instagram / Facebook Page)

SAIC Handshake
Receiving information is the main purpose, not communication.
 
Impossible to identify the students’ needs.
 
Since there is no way to search other students through filters, it is difficult to establish a meaningful connection.

User Interview

Research 2 -  Student Surveys & Interviews

How strong do you feel the sense of community within the school is?

Do you currently have a mentor at SAIC?

If you have a mentor, how did you find him/her/them?

5.4

out of 10 average

13.3%

have a mentor at SAIC

• Campus events

• Social media

• Residence Life

• Class

Affinity Diagram

Pain Points

• It is challenging to keep track of up-to-date information because of existing data on various platforms.

• It is difficult to maintain an ongoing relationship

• For mentoring, it is difficult to find an available time for both mentor and mentee.

  Identify the strengths/potential of the current system.

• One mentor, not one on one mentoring, has no opportunities to explain to multiple mentees.

• Since there is no digital platform that is led from school for students and freshmen to communicate, most students form mentor and mentee relationships in class.
   

Problem Statement

Students need a personalized and well-organized digital platform that can be easily engaged to share various school information and maintain a sustainable mentor-mentee relationship by discovering students who meet their needs.

Design Decisions

Q. What is the most efficient digital platform?

A. Mobile Application 
 
Why?
The usage of messenger helps to maintain a constant mentor-mentee relationship. It is an excellent platform to check various Up to date information without having a regulation in location. Students' application utilization rates are high. According to the survey, students obtained school-related information through mobile phone applications such as e-mail and social media.

Q. Is the Rating system necessary?

A. Exclude rating, and include only report system.

Why?

In the fun and engaging application, a system that allows students to leave a rating, review, or feedback can cause students to feel uncomfortable. According to the survey, many students answered they wanted to build a personal relationship through mentor-mentee relationships, and that leaving a score or a review of the conversation did not give them an impression of engaging. 

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However, students can report to the school if they witness inappropriate behavior that goes against the school spirit. After the school's review, users might receive cumulative warnings and account blocks.

User feedback

User testing feedback

• It’s convenient to find all the information on one platform.

• It’s convenient to check events and mentoring schedules at a glance.

• The feature to send reminders is great.

• It is clear whom to ask for guidance.

• I like there is no review feature. I hope that there is an endorse feature.

Presenting to the school

While I went a step further with the hope that my application would make a practical and positive impact on the future community, I presented my ideas to school assistants and had an interview for about an hour. In the interview, I was able to find the opinion of the school on my application. I heard specific answers about how my application would appeal in terms of business, and what advantages and suggestions it brought.

SAIC Campus life interview

Feedback - Advantages

It meets the more diverse needs of students; they can post quick questions on the discussion page and get other students’ advice. If they need further guidance and more specific feedback, they can arrange an appointment with mentors that appeals to be effective.
One-stop-shop application is something that has always been demanded. It’s great to have a feature to link to school events.
It enables users to effectively filter mentors and mentees. And it’s effective to find people who match their needs.
The rating feature is not crucial, so it’s better not to be in the application.

Feedback - Suggestion

In order for the application to actually be implemented at school, monitoring is required by the school administrator, so a platform of the desktop version is also required.
If a user can log in via their social media ID rather than school emails, I think it will provide more personal experiences by using user algorithms.

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