• Black Instagram Icon
  • Black LinkedIn Icon

Let's work together - leahleeart@gmail.com

Copyright © 2019 Leah Lee | Designer

Marmot Mobile APP

Marmot is a social media app based on maps and places. Through this app, express your great experiences with photos, texts, and customizable maps, and find new places your friends recommend. Just simply pin the places you want to go, post, and share!

This app is currently under development, and is expecting beta tests for user feedback before registering to the app store.

Project Deliverable
Mobile APP
Website Design
Interaction Design

Team
Leah Lee - Lead Designer
Rey Kim - Marketing manager /Programmer
Garam Choi - Programmer

Timeline
July 2019 - Ongoing

Tools Used
Adobe Photoshop, Cinema 4D, Adobe After Effects, Zeplin

 

Value we create

We create a tool for people to create their own map to record their journeys and create values when shared with others. The shared contents create a platform that helps people access personalized information from an ocean of meaningless information.

Backstory

When I find restaurants I wish to go, look for museums worth visiting, look for cafes with great coffee, I usually use internet search or app. But the places sometimes are a lot different from what I saw on the internet, and sometimes they aren’t pleasant experiences at all. So I started to receive recommendations directly from acquaintances with similar interests, not general recommendations. They told me their stories based on experiences and I felt great satisfaction when visiting those places. If I hadn’t asked my friend living in Seoul, I wouldn’t have known about the small coffee shop in Seoul where I can look at and try DSLR camera lens, and if I hadn’t asked my friend in Hong Kong, I wouldn’t have known which egg tart shop is the best in Hong Kong.

So I asked...

How can I intuitively design it so that it is not difficult for people to use it?

How can I make people feel that the asset management application is enjoyable and emotional?

Key features / Goals

  • Stories on a Map. We value words you write and pictures you take (or beautifully drawn paintings). We provide a simple way to build a map with your own words and pictures. Show us great locations you explored, we will keep it organized. You can also just share links to anyone and they will read your maps instantly

  • Customizable maps

  • Build Maps with a Team. We believe in teams and collaboration. Add co-editors and build a great map with your team. All the writers will be recognized and remembered as the great explorers

  • Discover for more: We respect your experience with us. We try to offer posts that interest you based on your searches and likes. 

  • Make it Private! We understand you might not want to share with all, but only with your close friends and family. Make it private and allow them to see it only with the link you have. 

Persona

Style Guide

 

Visual Design

 
 

Takeaways

When I first decided to make an application related to finance, I thought it would be hard to design a functional application without the vast knowledge of asset management and banking system. So, I used a lot of finance application from different countries and analyzed them and consulted with experts in the field. Through analyzing the advantages and disadvantages from different applications, I found a solution on why users think it is complicated and hard. I thought about how to express the heavy topic and a lot of information in an engaging way. I drew and illustration myself to make the UI emotional appealing. It took a lot of effort to create all the illustrations and icons, but I was able to convey a unified brand experience through providing visual of unified tone and mood.

You may also like